And remember: The same hackneyed stereotypes of sexy, promiscuous and devious Latinas come up in each of these commercials. Pero Jennifer Lopez no tiene celulitis. This is another problem with the spicy Latina stereotype. Who are those messages promoting impossible Spicy latina chicas usually speaking to?
How are women and girls presented here? Do you believe the females in your life would feel better or worse about themselves after viewing or hearing this media? Recognizing how Latinas are sexualized and exotized in all areas of the media provides the opportunity for discussion and can inspire a movement to counter these stereotyped images. It robs Latinas of their sexual agency, and turns them into sexualized female bodies, or body parts, for male erotic desires. That way, you can see how your life is different without all of those messages and images.
Still, regardless if the goal is to lose your butt or lift it, the desire to fit an ideal is the same — just with a different pant size.